Personal Brand
DESIGN | BRANDING
Building a freelance practice is an evolution. What began in high school as "2 Wavy Creations," a moniker born from social media commissions, has matured into a professional pursuit. Now, operating under my own name, the goal is to build a lasting legacy. This focus on lineage informed my personal monogram, where the forms blend heart shapes and butterfly imagery with the colors of suicide prevention awareness, creating a symbol that is as meaningful as it is personal.
For the agency identity, I extended my surname to the brand but needed a visual element to inject personality into the business. I didn’t want the agency to feel like a faceless entity, so I introduced "Lil B"—a stylized, illustrated mascot of myself. Complete with a ball cap, oversized glasses, and a pencil always in hand, he adds a friendly, approachable creative persona to the work, bridging the gap between professional service and personal connection.