Baked By Love

Baked By Love needed to transition from a cozy, home-based kitchen operation into a highly scalable retail and e-commerce brand. The core challenge lay in projecting professional polish for competitive shelf presence without losing the inviting warmth of a "homemade" aesthetic.

To solve this, I designed a “Retail-Ready System” focused on appetite-triggering visuals, blending a bold sans-serif with a warm, custom script for the word "Love". I anchored the visual identity with a circular badge format engineered to double as a cost-effective packaging sticker seal, paired with a vibrant "Perfect Pink" and "Cookie Dough" brown palette and a playful pattern library of bitten cookies and hearts. Rolled out seamlessly across custom boxes, sticker labels, and social templates, this polished identity beautifully bridges digital engagement with physical unboxing to position the bakery for massive storefront growth.