Dollar Tree

Nearly half of Gen Z (47%) and millennial (43%) consumers plan to buy gifts for themselves this holiday season, yet this age group is living in an era of infinite scrolling while budgeting dollar to dollar.

Because Dollar Tree isn’t top of mind for holiday shopping, we use sarcasm and relatability to make it one, reframing the store as the place to grab all the gifts—and a little something for yourself—if you’re already buying anyway.